Free tutorials, a $29 business course and two communities for people starting and growing a screen printing business — from a printer who runs a real shop.https://startupscreenprinting.com/https://startupscreenprinting.com/blog/how-to-price-screen-printing/https://startupscreenprinting.com/blog/how-to-price-screen-printing/Most shops that fail printed perfectly well — they charged too little. How to build a screen printing price you can defend, using your own numbers.Sat, 08 Aug 2026 00:00:00 GMThttps://startupscreenprinting.com/blog/why-we-created-the-screen-print-collective/https://startupscreenprinting.com/blog/why-we-created-the-screen-print-collective/Jesse Poteet and Jennifer Sanderson built the Screen Print Collective for printers who need real answers, not another forum thread. Join the waitlist.Wed, 02 Apr 2025 00:00:00 GMThttps://startupscreenprinting.com/blog/5-key-steps-to-starting-your-screen-printing-business-successfully/https://startupscreenprinting.com/blog/5-key-steps-to-starting-your-screen-printing-business-successfully/The five steps I'd take starting a screen printing business today, in the order that actually works, starting with pricing and your customer, not equipment.Mon, 14 Oct 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/learning-to-love-the-process-and-try-new-things/https://startupscreenprinting.com/blog/learning-to-love-the-process-and-try-new-things/Jesse Poteet talks with Jennifer Sanderson of Pigskins and Pigtails about moving from crafting to screen printing, and building a business by finding her audience first.Thu, 29 Aug 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/crafting-niche-design-success/https://startupscreenprinting.com/blog/crafting-niche-design-success/Podcast notes from a conversation with Dustin Lee of Retro Supply Co. on leaving banking for design, building a niche, and what it means for print shops.Fri, 29 Mar 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/marketing-vs-advertising/https://startupscreenprinting.com/blog/marketing-vs-advertising/Marketing and advertising are not the same thing. Here is why print shops that confuse them end up chasing discount customers instead of loyal ones.Mon, 25 Mar 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/essential-steps-for-starting-a-business-expert-insights-from-darryl-shaper/https://startupscreenprinting.com/blog/essential-steps-for-starting-a-business-expert-insights-from-darryl-shaper/Podcast recap: attorney Darryl Shaper on the domain, LLC, and contract steps screen printing entrepreneurs need before their business takes off.Tue, 20 Feb 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/the-power-of-professional-email-addresses-for-your-screen-printing-business/https://startupscreenprinting.com/blog/the-power-of-professional-email-addresses-for-your-screen-printing-business/A gmail or yahoo address quietly signals hobbyist to customers. Here's what a professional email address actually costs to set up and why it matters.Sun, 18 Feb 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/the-future-of-storytelling-in-screen-printing/https://startupscreenprinting.com/blog/the-future-of-storytelling-in-screen-printing/As AI-written marketing floods screen printing, specificity and a real shop become the differentiator. Here's what that means for how you tell your story.Sun, 11 Feb 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/executing-story-driven-projects-in-screen-printing/https://startupscreenprinting.com/blog/executing-story-driven-projects-in-screen-printing/A good design story falls apart fast in production. Jesse walks through the planning, printing, and feedback steps that keep a project's story intact.Thu, 08 Feb 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/the-screen-printers-guide-to-telling-client-stories/https://startupscreenprinting.com/blog/the-screen-printers-guide-to-telling-client-stories/A practical process for pulling the real story out of a client before you design, so the shirt actually means something to the people wearing it.Tue, 06 Feb 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/every-piece-of-equipment-i-use-to-run-a-screen-print-business-in-my-basement/https://startupscreenprinting.com/blog/every-piece-of-equipment-i-use-to-run-a-screen-print-business-in-my-basement/A room-by-room look at the actual equipment running Alpine Apparel Co out of a rental house basement, and why cheap and quiet won out over new and shiny.Sat, 03 Feb 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/crafting-your-screen-printing-business-story-with-storybrand/https://startupscreenprinting.com/blog/crafting-your-screen-printing-business-story-with-storybrand/How to run the StoryBrand SB7 framework for a real print shop, where the customer is the hero and you are the guide with a plan, not the star of the story.Fri, 26 Jan 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/unleashing-the-power-of-storytelling-in-screen-printing/https://startupscreenprinting.com/blog/unleashing-the-power-of-storytelling-in-screen-printing/Most print shop marketing talks about the shop. StoryBrand flips that: the customer is the hero, and Jesse explains how to apply it to a small shop.Wed, 10 Jan 2024 00:00:00 GMThttps://startupscreenprinting.com/blog/how-to-name-your-new-screen-print-business/https://startupscreenprinting.com/blog/how-to-name-your-new-screen-print-business/A practical checklist for naming your screen printing business: domain, trademark conflicts, how it sounds on the phone, and whether it boxes you in later.Sun, 23 Apr 2023 00:00:00 GMThttps://startupscreenprinting.com/blog/top-10-screen-printing-youtube-channels-you-should-subscribe-to/https://startupscreenprinting.com/blog/top-10-screen-printing-youtube-channels-you-should-subscribe-to/The screen printing YouTube channels Jesse Poteet actually watches and learns from, from garage-shop vlogs to established industry names.Sat, 15 Apr 2023 00:00:00 GMThttps://startupscreenprinting.com/blog/top-6-apparel-items-your-customers-will-love/https://startupscreenprinting.com/blog/top-6-apparel-items-your-customers-will-love/The six garments I actually recommend to customers, from budget tees to hoodies, and why upselling to a nicer shirt isn't about your profit margin.Sun, 19 Mar 2023 00:00:00 GMThttps://startupscreenprinting.com/blog/welcome-to-startup-screen-printing/https://startupscreenprinting.com/blog/welcome-to-startup-screen-printing/Jesse Poteet explains why he started Startup Screen Printing: the honest information he needed as a beginner was either locked behind a paywall or wrong.Mon, 02 Jan 2023 00:00:00 GMT